On Wednesday Jan 20th, Jenny Barringer wrote about her considerations in deciding which sponsor to choose in her post-collegiate career. She planned on breaking the news on her blog at Flotrack on Friday Jan 22.

I’m finding though that there is a lot more involved than just that. It’s not dissimilar from making a decision about college. Who you work with, what message they carry, what their product is like, where they’re located- all of these things can have a subtle but eventually substantial influence on how you make up your mind. I remember back to college recruiting and how aspects of Colorado, that I never anticipated, were eventually the elements that drew me, as a person, to want to live here. Now, the process moves on from considerations of education to an entire career path.

Well news broke early from the Denver Post on Thursday afternoon that the CU Boulder runner that she will be running for New Balance.

The New Balance site is teasing it will be announcing some “very big news” on Friday.

Announcing...

Also sponsored by New Balance is Boulder Elite 2008 US Half Marathon Champ James Carney, coached by Brad Hudson, who makes his home in Lafayette, CO. Who apparently has listed the Marshall Mesa as one of his favorite training venues.

We look forward to watching Barringer continue to build on her already illustrious career.